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Ontario Investing Survey

Description: This dataset contains the results of a web-based survey conducted by Dr. Anthony Piscitelli at Conestoga College, which examined Ontario residents’ motivations for investing to determine what messaging resonates with investors across the province. The survey was particularly focused on examining investors’ perspectives on impact investing. In addition, other questions within the online survey focused on the use of social media platforms, attitudes toward politics and current events, and other demographic related questions.

The survey was conducted by Dynata between November 2nd and November 10th, 2020. A total of 1,834 people over the age of 18 participated in the survey, with an oversampling of residents from Waterloo Region (336 of the total respondents). The results of the survey included below have been weighted by age, gender, and region of Ontario. This includes the number of respondents and their corresponding percentages.

The survey was funded by the Social Science and Humanities Research Council’s College and Community Social Innovation Fund and was approved by Conestoga College’s Research Ethics Board.
Authors: Piscitelli, Anthony; Conestoga College; ORCID iD 0000-0001-8829-0804
Keywords: survey
Ontario
impact investing
investing
public opinion
public policy
Field of Research: 
Economics and business administration
>
Finance
>
Stock markets
Publication Date: 2025-03-10
Publisher: Federated Research Data Repository / dépôt fédéré de données de recherche
Funder: Social Sciences and Humanities Research Council; Community College Social Innovation Fund Grant
URI: https://doi.org/10.20383/103.01234
Related Identifiers: 
This dataset is cited by
Geographic Coverage: 
Province /
Province / Territory
Ontario
Territory
 
Country
Canada

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Access to this dataset is subject to the following terms:
Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) https://creativecommons.org/licenses/by-sa/4.0/
Citation
Piscitelli, A. (2025). Ontario Investing Survey. Federated Research Data Repository. https://doi.org/10.20383/103.01234